Senior Manager, Social Media

Overview

We are authentic, professional providers of fun, focused on building a Great Place To Work For All by staying true to our mission: "Life's a Party, We're Makin' It Fun!" and "So Much Fun It's Scary!"

At Spencer's and Spirit Halloween, we do the right thing always-integrity, fairness, respect, and transparency are our foundation. You will find our culture to be inclusive, passionate, resilient, and one that values differences and embraces all.

One Team / One Goal

We are leaders and owners of our business success. Whether it's developing new and exclusive costumes, quality testing products, or implementing technology solutions, our teams understand the value of working collaboratively to embrace change through innovation, curiosity, and thoughtfulness.

We offer a comprehensive benefits package that includes:

• Flexible work environment
• Career advancement
• Competitive base salary
• Bonus opportunity
• Vacation, Personal, Sick and Holiday pay
• Medical, Dental, Vision, Disability, Life and AD&D insurance
• 401k with a company match
• 30% merchandise discount

Responsibilities

The Senior Manager, Social Media will lead the strategy, execution, and optimization of our social media efforts across all platforms. This role will guide a high-performing team of content creators and coordinators while working cross-functionally with Merchandising, Brand, Creative, Public Relations, Paid Media, and Customer Experience teams to amplify our voice, foster engagement, and drive growth and conversion.

• Develop and implement a comprehensive social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, LinkedIn, X/Twitter, YouTube, etc.) to support brand objectives, marketing campaigns, and in-store engagement

• Oversee the social media team—including content creators, coordinators, internal stakeholders, and external agencies—to ensure alignment, creativity, and high performance

• Own the content calendar, creative direction, and publishing processes, ensuring all content is timely, brand-aligned, and impactful

• Lead planning, timelines, and expectations for social projects using tools like PageProof, Workzone, Monday.com, and MS Office Suite; identify risks, resolve roadblocks, and maintain project momentum

• Partner with internal teams (Merchandising, Paid Media, Public Relations, Influencer, Creative, Store Marketing) to execute integrated, omnichannel campaigns that align with broader brand goals

• Track cultural, retail, and digital trends in real time; translate insights into fresh, relevant, and on-brand content

• Develop and lead proactive community management strategies to foster engagement, support stores, and ensure timely, brand-right responses to customer interactions

• Monitor social metrics to generate insights and continuously improve reach, engagement, and ROI

• Serve as the brand guardian across social platforms, ensuring consistent voice, tone, and storytelling

• Stay ahead of platform updates, algorithm changes, and emerging channels to drive innovation and social media excellence

• Lead social listening efforts, manage customer feedback loops, and execute escalation plans for crisis situations or reputational risks

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field

• 8+ years of social media marketing experience, including 3+ years in a leadership role

• Strong background in retail or consumer brand marketing with a deep understanding of major and emerging social platforms, influencer marketing, and tools like Sprout Social, Hootsuite, and Meta Business Suite

• Excellent writing, editing, and visual storytelling skills

• Skilled in project management tools (e.g., Workzone, Monday.com), with the ability to manage multiple high-volume projects and competing priorities

• Highly organized, self-motivated, and detail-oriented with strong time management and problem-solving abilities

• Proven success working cross-functionally and managing external partners or agencies

• Analytical thinker with strong communication skills and a proactive, results-driven mindset

• Thrives in fast-paced, high-growth environments and adapts well under pressure

The pay range reflects the potential base salary range for this role. Individual base pay is determined by various factors such as relevant experience and skills, and the scope and responsibilities of the position.

Pay Range